{"id":98078,"date":"2023-09-27T08:58:00","date_gmt":"2023-09-27T08:58:00","guid":{"rendered":"https:\/\/www.authorityhacker.com\/?p=98078"},"modified":"2024-04-03T12:30:13","modified_gmt":"2024-04-03T12:30:13","slug":"social-media-affiliate-marketing","status":"publish","type":"post","link":"https:\/\/www.authorityhacker.com\/social-media-affiliate-marketing\/","title":{"rendered":"\ud83d\udc4d Social Media Affiliate Marketing: Best Platforms to Get Started"},"content":{"rendered":"\n

Instant access to a huge market of active shoppers \u2014 that\u2019s the power of social media. But to succeed in social media affiliate marketing, you need to know the best platforms and strategies for conversions so you aren\u2019t buried by the algorithms and the noise.<\/p>\n\n\n\n

That\u2019s where we come in. <\/p>\n\n\n\n

At Authority Hacker, we\u2019ve spent years mastering affiliate marketing. In this guide, we\u2019ll share our insights and help you turn likes and follows into cash.<\/p>\n\n\n\n

How Affiliate Marketing on Social Media Works<\/h2>\n\n\n\n

Affiliate marketing on social media means sharing affiliate links or unique discount codes on your posts and profiles. When people buy products using your links or codes, you earn money.  <\/p>\n\n\n\n

While you can direct your followers straight to an affiliate link, many affiliates have their own websites or online shopping pages that contain these links. And social media is a great way to drive traffic to these links.<\/p>\n\n\n\n

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You may be thinking, \u201cIs it really that simple?\u201d Unfortunately, it\u2019s not as easy as blasting your links out to each and every social media platform. Building a following as an affiliate marketer can be challenging, but when done correctly, you can develop a reliable strategy to monetize your content. <\/p>\n\n\n\n

For example, the folks at Everyday Carry<\/a> use Instagram-worthy images to draw visitors to their posts, then add simple calls to action in their Instagram captions, prompting followers to explore their products via the link in their bio.<\/p>\n\n\n\n

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Social media is a popular channel for affiliates because it offers many benefits:<\/p>\n\n\n\n

<\/path><\/svg><\/span>Reach a huge audience.<\/strong> Three-quarters of US consumers<\/a> use some form of social media. For context, that\u2019s even higher than the proportion of Americans who drink alcohol<\/a>.<\/span><\/p>\n\n\n\n

<\/path><\/svg><\/span>Target engaged consumers. <\/strong>It seems we\u2019re addicted to social media, with the average American spending 1,300 hours a year<\/a> checking their socials. For affiliate marketers, it makes sense to target people where they\u2019re already hanging out online.<\/span><\/p>\n\n\n\n

<\/path><\/svg><\/span>Drive qualified traffic. <\/strong>Social networks are an excellent source of warm leads, with 29% of consumers<\/a> purchasing items on social media at least once a week.<\/span><\/p>\n\n\n\n

<\/path><\/svg><\/span>Enjoy low startup costs. <\/strong>Creating a social media account is totally free<\/em>, making it one of the cheapest channels to get started as an affiliate marketer.<\/span><\/p>\n\n\n\n

<\/path><\/svg><\/span>Build an organic following. <\/strong>If you choose the right niche<\/a> and create interesting content<\/em>, it\u2019s totally possible to build a large following without paying a cent in ad dollars.<\/span><\/p>\n\n\n\n

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Best Social Media Platforms for Affiliate Marketing<\/h2>\n\n\n\n

Choosing the best social media platform for affiliate marketing depends on your niche, goals, content style, and budget. Each platform has unique features, audiences, and best practices. <\/p>\n\n\n\n

We\u2019ve evaluated the top platforms based on external traffic, audience size, and just how easy it is to make that all-important content to help you make the best decision for your affiliate strategy.<\/p>\n\n\n\n

1<\/em> YouTube<\/h3>\n\n\n\n

YouTube is the world\u2019s #1 video platform and the second largest search engine, making it a popular choice for affiliate marketing in any niche. With its excellent organic reach, it\u2019s possible to succeed on YouTube without spending money on ads. However, it can be competitive and intimidating for beginners.<\/p>\n\n\n\n

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Number of YouTube users worldwide from 2019 to 2028<\/a><\/em><\/figcaption>\n<\/figure>\n\n\n\n

To succeed as a YouTube affiliate<\/a>, it\u2019s important to understand what types of videos resonate with viewers. Educational and entertaining content is a great fit. Your YouTube content strategy should focus on showcasing affiliate products <\/a>in a fun and engaging way. Do that through:<\/p>\n\n\n\n

<\/path><\/svg><\/span>Tutorials: <\/strong>Content that explains how to solve a problem, achieve a goal, or use a product.<\/span><\/p>\n\n\n\n

<\/path><\/svg><\/span>Comparisons: <\/strong>Comparing two or more similar products.<\/span><\/p>\n\n\n\n

<\/path><\/svg><\/span>Comparisons: <\/strong>Comparing two or more similar products.<\/span><\/p>\n\n\n\n

<\/path><\/svg><\/span>Unboxings: <\/strong>Sharing the excitement of unpackaging a shiny, new product \u2014 especially popular in beauty and high-tech gadget niches.<\/span><\/p>\n\n\n\n

<\/path><\/svg><\/span>Testimonials: <\/strong>Sharing the experiences of real-world customers.<\/span><\/p>\n\n\n\n

<\/path><\/svg><\/span>Buying guides: <\/strong>Roundups of multiple products in a specific category.<\/span><\/p>\n\n\n\n

Don\u2019t forget to place your affiliate link in the video description<\/strong> so viewers can easily click out to the products you\u2019re promoting. <\/p>\n\n\n\n

When creating YouTube content, always keep your audience in mind. What product features and benefits are most likely to interest them? What would persuade them to buy? <\/p>\n\n\n\n

For example, Garage Gym Reviews<\/a> focuses on key concerns for their audience, such as:<\/p>\n\n\n\n