- \n
- Exactly what Chewy does<\/li>\n\n\n\n
- Why the pet niche is so attractive to affiliate marketers<\/li>\n\n\n\n
- How the Chewy affiliate program works<\/li>\n\n\n\n
- How to make money promoting Chewy products<\/li>\n\n\n\n
- The pros and cons of the Chewy affiliate program<\/li>\n\n\n\n
- Whether Chewy is a better bet than the Amazon Associates program<\/li>\n<\/ul>\n\n\n\n
About Chewy<\/h2>\n\n\n\n
Chewy is by far the biggest online retailer<\/a> of pet-related products in the US, generating nearly nine times the revenues of its nearest ecommerce rival:<\/p>\n\n\n
\n![\"top](https://www.authorityhacker.com/"https:////www.authorityhacker.com//wp-content//uploads//2022//08//top-pet-suppliers.png/")
Top online stores in the Pet supplies segment in the U.S. in 2021, by e-commerce net sales<\/em><\/figcaption><\/figure><\/div>\n\n\n It sells pet supplies from 2,000+ brands, including big hitters like Kong, Purina, and Royal Canin, as well as a bunch of own-name products.<\/p>\n\n\n\n
It\u2019s no wonder there\u2019s so much choice in the pet niche, with the average American dog owner spending $1,201 a year<\/a> on their canine companion(s), while cat owners shell out an average of $687 per household.<\/p>\n\n\n
\n![\"dog](https://www.authorityhacker.com/"https:////www.authorityhacker.com//wp-content//uploads//2022//08//dog-and-cat-owners-spendings.png/")
Average annual expenditure on dogs and cats in the United States as of 2020, by category<\/em><\/figcaption><\/figure><\/div>\n\n\n This obsession with pets certainly isn\u2019t limited to the American market; across the world, pet lovers are prepared to spend vast sums on their animal friends.<\/p>\n\n\n\n
So much so that the global pet food industry is estimated to be worth $139.29 billion<\/a> by 2030.<\/p>\n\n\n\n
Of course, that\u2019s only one part of the pet products niche.<\/p>\n\n\n\n
The pet toys market is expected to hit $3.7 billion<\/a> by 2027, while pet accessories \u2014 from flea collars and dog beds to pet finders and automatic litter boxes \u2014 are set to reach a combined value of more than $42 billion<\/a> by 2026.<\/p>\n\n\n\n
All of which means Chewy is making a ton of money online and offline from pet owners, to about $9 billion in 2021<\/a>.<\/p>\n\n\n\n
And you can grab a piece of the action by signing up for the Chewy affiliate program.<\/p>\n\n\n\n
What Chewy Products Can You Promote?<\/h2>\n\n\n
\n![\"chewy](https://www.authorityhacker.com/"https:////www.authorityhacker.com//wp-content//uploads//2022//08//chewy-products-1024x561.png/")
<\/figure><\/div>\n\n\nChewy sells a giddying array of pet products.<\/p>\n\n\n\n
The pet website covers pretty much every type of pet you can imagine \u2014 dogs, cats, fish, birds, reptiles, hamsters, rabbits, sundry other small pets, and even horses and farm animals.<\/p>\n\n\n\n
Its product categories include food, treats, toys, feeders, furniture, pharmaceuticals, and various other pet-related products and services.<\/p>\n\n\n\n
Basically, if you can imagine a pet product, chances are Chewy sells it.<\/p>\n\n\n\n
And you can promote all those products as an affiliate marketer.<\/p>\n\n\n\n
How Does the Chewy Affiliate Program Work?<\/h2>\n\n\n\n
So you\u2019re interested in becoming a Chewy affiliate? <\/p>\n\n\n\n
How to Join the Chewy Affiliate Program<\/h3>\n\n\n\n
First things first, let\u2019s take a look at the requirements for joining the Chewy affiliate product.<\/p>\n\n\n\n
Chewy says it\u2019s \u201copen to partnering with almost all partner models and mediums\u201d.<\/p>\n\n\n\n
However, as a minimum, you\u2019ll need to have your own pet-relevant website, and Chewy warns it will reject any site that doesn\u2019t meet its quality and content standards.<\/p>\n\n\n\n
So as long as you have a quality website, you\u2019re good to get on with the registration process.<\/p>\n\n\n\n
Here\u2019s where things get a little more complex than most other affiliate programs<\/a>, because Chewy\u2019s affiliate program is actually available through two different affiliate network partners: CJ Affiliate and Partnerize.<\/p>\n\n\n\n
For some reason, the Chewy website only mentions Partnerize, but at time of writing, the affiliate program is still very much available on CJ Affiliate too:<\/p>\n\n\n
\n![\"chewy](https://www.authorityhacker.com/"https:////www.authorityhacker.com//wp-content//uploads//2022//08//chewy-on-cj-1024x513.png/")
<\/figure><\/div>\n\n\nThe networks have slightly different terms, which will likely dictate which of the two affiliate platforms you choose to join (we\u2019ll go into this in more depth later).<\/p>\n\n\n\n
To join the Chewy affiliate program, you\u2019ll first need to register for one of those networks.<\/p>\n\n\n\n
We give an in-depth explanation of the CJ Affiliate signup process in our review<\/a> of the affiliate network \u2014 bear in mind you need to be aged 18+ to become a member.<\/em><\/p>\n\n\n\n
However, Partnerize is Chewy\u2019s main affiliate network, so we\u2019d recommend going with them. <\/p>\n\n\n\n
To sign up through Partnerize, start by clicking the link on Chewy\u2019s affiliate landing page<\/a>:<\/p>\n\n\n
\n![\"chewy](https://www.authorityhacker.com/"https:////www.authorityhacker.com//wp-content//uploads//2022//08//chewy-affiliate-page-1024x561.png/")
<\/figure><\/div>\n\n\nYou\u2019ll be asked to give your email address and choose a username and password\u2026<\/p>\n\n\n
\n![\"chewy](https://www.authorityhacker.com/"https:////www.authorityhacker.com//wp-content//uploads//2022//08//chewy-aff-program-signup1.png/")
<\/figure><\/div>\n\n\n\u2026provide your country and address\u2026<\/p>\n\n\n
\n![\"chewy](https://www.authorityhacker.com/"https:////www.authorityhacker.com//wp-content//uploads//2022//08//chewy-aff-program-signup2.png/")
<\/figure><\/div>\n\n\n\u2026and then give some details about your website and the niche in which you operate.<\/p>\n\n\n\n
And that\u2019s pretty much it!<\/p>\n\n\n\n
Partnerize will send you an email to verify your address; when you receive it, just click the link to complete the registration process.<\/p>\n\n\n
\n![\"chewy](https://www.authorityhacker.com/"https:////www.authorityhacker.com//wp-content//uploads//2022//08//chewy-aff-program-singup.png/")
<\/figure><\/div>\n\n\nOnce you gain access to the Partnerize affiliate dashboard, you\u2019ll also need to complete your affiliate account profile and provide your bank details so you can get paid.<\/p>\n\n\n\n
How to Add Deep Links to Chewy Products<\/h3>\n\n\n\n
Deep linking is important, because it allows you to link to specific product pages rather than generic category pages.<\/p>\n\n\n\n
Which makes it more likely that customers will convert after clicking your affiliate link.<\/p>\n\n\n\n
Partnerize makes it easy to create deep links and add product tracking through its Quicklink Chrome extension<\/a>.<\/p>\n\n\n\n
Once installed, log in using your Partnerize details and you\u2019ll see a list of approved campaigns.<\/p>\n\n\n\n
Open the Chewy website, either by navigating to it directly or clicking on it in Quicklink.<\/p>\n\n\n\n
Then click the Quicklink extension button again to see all the fields required to build a deep link to the page you\u2019re currently viewing.<\/p>\n\n\n
\n![\"partnerize](https://www.authorityhacker.com/"https:////www.authorityhacker.com//wp-content//uploads//2022//08//partnerize-deep-links-1024x594.png/")
<\/figure><\/div>\n\n\nHaving added all the necessary parameters, just click Copy<\/strong> in the tracking link field to copy the generated link.<\/p>\n\n\n\n
What Commission Rates Does Chewy Pay?<\/h3>\n\n\n\n
At time of writing, Chewy\u2019s commission rates were a little hard to understand, as it had recently shifted from paying $15 per new customer order to a default 4% commission on both new and existing orders.<\/p>\n\n\n\n
To be clear, the 4% rate now applies, but you might still encounter information claiming that the $15 commission is still active. However, Chewy told us it\u2019s in the process of updating its affiliate network pages, and that the correct information will be reflected soon.<\/p>\n\n\n\n
What Cookie Duration Does Chewy\u2019s Affiliate Program Offer?<\/h3>\n\n\n\n
Chewy offers a 15-day cookie window, regardless of whether you go with Partnerize or CJ Affiliate.<\/p>\n\n\n\n
So whenever you drive qualifying sales via your Chewy affiliate links within 15 days of the first click, you get a commission.<\/p>\n\n\n\n
That might not sound too generous, but it stacks up well against a lot of other big-name online retailers.<\/p>\n\n\n\n
Which Payment Methods Can Chewy Affiliates Choose?<\/h3>\n\n\n\n
Again, this will depend on which of the two affiliate networks you sign up with:<\/p>\n\n\n\n
- \n
- CJ Affiliate: <\/strong>Offers monthly payments via check, direct deposit, or Payoneer.<\/li>\n\n\n\n
- Partnerize:<\/strong> Pays directly to your bank account or by check every month.<\/li>\n<\/ul>\n\n\n\n
How Does Reporting Work?<\/h3>\n\n\n\n
All your reporting information can be found within the Analytics <\/strong>tab of your affiliate dashboard:<\/p>\n\n\n
\n![\"partnerize](https://www.authorityhacker.com/"https:////www.authorityhacker.com//wp-content//uploads//2022//08//partnerize-reporting-1024x561.png/")
<\/figure><\/div>\n\n\nThe Performance <\/strong>page will load automatically, with additional reporting pages available from the sub-navigation menu.<\/p>\n\n\n\n
From here, you\u2019ll be able to cut and slice the data as you see fit to give you the best understanding of your conversions and commissions:<\/p>\n\n\n
\n![\"parterize](https://www.authorityhacker.com/"https:////www.authorityhacker.com//wp-content//uploads//2022//08//parterize-performance-tab-1024x478.png/")
<\/figure><\/div>\n\n\nWhat Marketing Materials Does Chewy Offer?<\/h3>\n\n\n\n
They offer promotional material such as banners, text links, unique IDs, some videos, guides, and other resources.<\/p>\n\n\n
\n![\"chewy](https://www.authorityhacker.com/"https:////www.authorityhacker.com//wp-content//uploads//2022//08//chewy-creatives-1024x383.png/")
<\/figure><\/div>\n\n\nJust navigate to the Content <\/strong>section in the Chewy affiliate dashboard to browse all the latest creatives.<\/p>\n\n\n\n
How to Earn Money Promoting Chewy<\/h2>\n\n\n\n
Okay, so we\u2019ve talked you through the practicalities of becoming a Chewy affiliate. <\/p>\n\n\n\n
Now, we\u2019ll discuss a couple ways to earn some extra spending money through the program.<\/p>\n\n\n\n
Create a Pet Niche Website<\/h3>\n\n\n\n
You need a website to become a Chewy affiliate, so why not use that website to make money by promoting Chewy and referring customers? <\/p>\n\n\n\n
If you don\u2019t already have a pet site, there are quite a lot of steps to creating one \u2014 too many to go through here. Instead, we\u2019d suggest you check out our guide on pet blogging<\/a>.<\/p>\n\n\n\n
But the general idea is that you create articles targeted at pet lovers and use them to promote Chewy products.<\/p>\n\n\n\n
You\u2019ll embed tracking links throughout those articles, and when someone clicks them and makes a purchase, you pick up a commission.<\/p>\n\n\n\n
Launch a YouTube Channel<\/h3>\n\n\n\n
There\u2019s a whole lot of pet-related content on YouTube, which makes it an excellent platform for promoting Chewy.<\/p>\n\n\n\n
To achieve success as a pet affiliate marketer on YouTube, you need to create content about pet products, then add an affiliate link to the video description.<\/p>\n\n\n\n
That\u2019s an extremely basic <\/em>overview. For a proper guide, don\u2019t miss our article on YouTube affiliate marketing<\/a>.<\/p>\n\n\n\n
Promote Chewy Via Social Media<\/h3>\n\n\n\n
In the same way that you can promote Chewy via YouTube, you can also use other social media accounts to reach and convert your audience<\/a>.<\/p>\n\n\n\n
The technicalities will vary from one platform to the next. To give a basic example, you can\u2019t post tracking links within Instagram<\/a> posts, but you can <\/em>include them on Pinterest<\/a> (and other sites).<\/p>\n\n\n\n
However, social media algorithms change all the time, so we wouldn\u2019t recommend relying solely on one or two social media platforms to reach your audience.<\/p>\n\n\n\n
Trust us, a website is your best bet!<\/p>\n\n\n\n
Pros & Cons of Chewy\u2019s Affiliate Program<\/h2>\n\n\n\n
Chewy Affiliate Program: Pros<\/h3>\n\n\n\n
- Partnerize:<\/strong> Pays directly to your bank account or by check every month.<\/li>\n<\/ul>\n\n\n\n
- CJ Affiliate: <\/strong>Offers monthly payments via check, direct deposit, or Payoneer.<\/li>\n\n\n\n