{"id":59182,"date":"2021-12-13T14:01:46","date_gmt":"2021-12-13T13:01:46","guid":{"rendered":"https:\/\/www.authorityhacker.com\/?p=59182"},"modified":"2024-02-29T17:43:56","modified_gmt":"2024-02-29T17:43:56","slug":"serp-tracking-tools","status":"publish","type":"post","link":"https:\/\/www.authorityhacker.com\/serp-tracking-tools\/","title":{"rendered":"10 Best SERP Tracking Tools in 2024"},"content":{"rendered":"\n

\u201cYou can\u2019t improve what you don\u2019t measure\u201d<\/em><\/p>\n\n\n\n

This quote from Peter Drucker still resonated with me from my time in business school.<\/p>\n\n\n\n

And it\u2019s absolutely true for SEO. You will see yourself achieving better results if you measure precisely your rankings and try to understand why you go up or down.<\/p>\n\n\n\n

This is why a SERP tracker is a necessary tool in your business.<\/p>\n\n\n\n

But there are many offerings, and if you\u2019re like me, you want nothing less than the best SERP tracker.<\/p>\n\n\n\n

Luckily for you, we\u2019ve purchased them all and benchmarked them against each other.<\/p>\n\n\n\n

So what is the best SERP tracker?<\/p>\n\n\n\n

Let\u2019s find out.<\/p>\n\n\n\n

Why do you need rank tracking?<\/h2>\n\n\n\n

SERP tracking tools help you understand your position on the search engine. Most SEO tools have their own SERP tracker, but they differ a lot. <\/p>\n\n\n\n

These differences are usually in how exhaustive the SERP tracking software analyzes your performance on search engines, but also in how often they\u2019re updated, and how easy they are to use.<\/p>\n\n\n\n

If you\u2019ve been in the SEO world for a while, you know the panic a new algorithm update can cause. As soon as the search engine update rolled out, it\u2019s important to know how well you\u2019re faring.<\/p>\n\n\n\n

If you dropped positions on the SERP (S<\/strong>earch E<\/strong>ngine R<\/strong>esults P<\/strong>age, btw) you should know as fast as possible. <\/p>\n\n\n\n

With this information, you can then adapt your articles to what search engines want. And the only way to get this information is with a good SERP Tracker.<\/p>\n\n\n\n

But today, most SEO tools advertise that they have the best SERP tracking features. <\/p>\n\n\n\n

So how can you choose? <\/p>\n\n\n\n

What is the best rank tracking tool for you?<\/p>\n\n\n\n

Factors to consider in a good SERP tracking tool<\/h2>\n\n\n\n

SERP tracking may seem straightforward. You need a tool that analyzes search engines and tells you how high up you are.<\/p>\n\n\n\n

But rank tracking has a lot of facets to it. Here\u2019s what you should keep in mind when looking for the best SERP tracking tools:<\/p>\n\n\n\n