{"id":54192,"date":"2021-02-16T19:59:53","date_gmt":"2021-02-16T19:59:53","guid":{"rendered":"https:\/\/authorityhacker.com\/?p=54192"},"modified":"2024-02-29T17:16:40","modified_gmt":"2024-02-29T17:16:40","slug":"ppv-networks","status":"publish","type":"post","link":"https:\/\/www.authorityhacker.com\/ppv-networks\/","title":{"rendered":"5 Best CPV\/PPV Networks For Advertisers and Publishers in 2024"},"content":{"rendered":"\n
With affiliate marketing, there are so many ways to monetize your content. <\/p>\n\n\n\n
You can add links that earn you commissions from CPA<\/a>, CPS, or CPL<\/a> offers.<\/p>\n\n\n\n But what if there was a type of online advertising where you got paid every time an ad on your site was viewed?<\/p>\n\n\n\n Because that\u2019s exactly what Pay per View (PPV) affiliate networks offer.<\/p>\n\n\n\n Relax…this doesn\u2019t mean those awful flashing banner ads from 1998.<\/p>\n\n\n\n It\u2019s a bit more nuanced than that.<\/p>\n\n\n\n So we decided to do a roundup of the most popular PPV networks for your viewing pleasure.<\/p>\n\n\n\n Let\u2019s get to it…after a quick definition.<\/p>\n\n\n\n So how does PPV fit into the world of online advertising?<\/p>\n\n\n\n P<\/strong>ay p<\/strong>er V<\/strong>iew is the placement of an online advert on a web page via a pop-up, full-page size ads, a new browser tab, or text link. These networks pay out every time an ad is viewed \u2013 the ad doesn\u2019t actually need to be clicked i.e. you get paid for delivering impressions. <\/p>\n\n\n\n The next thing to deal with is terminology.<\/p>\n\n\n\n PPV and C<\/strong>ost p<\/strong>er V<\/strong>iew (CPV) mean the same thing \u2013 one is used by advertisers and the other by affiliates. <\/p>\n\n\n\n That\u2019s it.<\/p>\n\n\n\n Apart from that, the ads are usually served in some form of pop-in, pop-under, or a whole page takeover.<\/p>\n\n\n\n This varies from network to network. <\/p>\n\n\n\n Are there any other differences between PPV networks and typical affiliate networks?<\/p>\n\n\n\n Volume is the key difference \u2013 you need to know that a PPV network has a good balance of affiliates and advertisers.<\/p>\n\n\n\n Because if there aren\u2019t enough high-quality publishers offering billions of potential clicks each month, there\u2019s nothing to convince advertisers to stick around.<\/p>\n\n\n\n Now let\u2019s get to the networks themselves. <\/p>\n\n\n\n So let\u2019s kick off our roundup of PPV advertising networks with Propel Media<\/a>, a network that\u2019s been around since 2006.<\/p>\n\n\n\n Propel Media was formerly known as TrafficVance.<\/p>\n\n\n\n One of the most respected and trusted PPV networks on the Internet marketing scene.<\/p>\n\n\n\n It\u2019s always a bonus if the affiliate network you plan on working with has been around for longer than your average Netflix<\/a> binge.<\/p>\n\n\n\n This CPV network has a portfolio of premium clients.<\/p>\n\n\n\n Unfortunately, they don\u2019t list any of them on their site, but that\u2019s probably at the advertiser\u2019s request.\u00a0\u00a0<\/p>\n\n\n\n What does stand out about their network is their focus on matching ads to search intent.<\/p>\n\n\n\n This should encourage a higher CTR = you have more money.<\/p>\n\n\n\n Their reputation proceeds them \u2013 they have a whole stack of premium advertisers for the right affiliates to work with.<\/p>\n\n\n\n And apparently, more than enough volume to make decent money from displaying their ads on your site.<\/p>\n\n\n\n Their focus on matching ads to search intent via text ads is also a nice touch.<\/p>\n\n\n\n As is their move to take PPV advertising beyond just the typical pop-up or pop-under with their new \u2018Lightbox\u2019 ad unit.<\/p>\n\n\n\n Existing users have said a lot of good things about their customer care \u2013 services like this do actually matter.<\/p>\n\n\n\n They don\u2019t tell you what to include in your application, which is done by email.<\/p>\n\n\n\n But at this level, it\u2019s probably more of a \u201cletter of introduction\u201d than explaining your next marketing campaign to them.<\/p>\n\n\n\n Affiliates in very specific niches and\/or who are at the top of their PPV traffic game. <\/p>\n\n\n\n This is quite possibly the very best PPV network out there \u2013 in terms of traffic quality, how much you get paid etc.<\/p>\n\n\n\n Signup URL:<\/strong> Propelmedia<\/a><\/p>\n\n\n\n RTX Platform<\/a> is another ad network worth considering if you want to diversify your affiliate income.<\/p>\n\n\n\n Or you operate in niches where PPV offers make more sense.<\/p>\n\n\n\n RTX Platform has worked with affiliates since 2008, so they obviously know what they\u2019re doing.<\/p>\n\n\n\n In terms of how they can help you monetize your blog posts, this is done through any of the following:<\/p>\n\n\n\n So it\u2019s pretty typical of what you would expect from a network like this, although it would be nice to see a contextual text link ad unit on offer.<\/p>\n\n\n\n RTX Platform is happy to work with typical website owners and digital publishers.<\/p>\n\n\n\n And that\u2019s across multiple online advertising niches ranging from health<\/a>, finance<\/a>, and trave<\/a>l to dating<\/a>, games<\/a>, and education.<\/p>\n\n\n\n But they also work with software developers.<\/p>\n\n\n\n So if you\u2019re developing a new browser extension or toolbar, they\u2019re not opposed to talking shop with you.<\/p>\n\n\n\n Their advertiser catalog is pretty impressive too \u2013 it includes companies like eBay<\/a>, Norton, Quicken Loans, and Santander<\/p>\n\n\n\n RTX has a reputation among affiliate marketers for making implementing their ad code as easy as possible.<\/p>\n\n\n\n You also get a number of big-name advertisers to work with.<\/p>\n\n\n\n And if anything goes wrong, their customer service team also has a solid reputation for getting problems sorted promptly. <\/p>\n\n\n\n They don\u2019t have as much volume as some of the larger networks.<\/p>\n\n\n\n Which has led to a number of affiliates complaining about lack of results. <\/p>\n\n\n\n Mid-level affiliates and\/or software developers.<\/p>\n\n\n\n Signup URL:<\/strong> RTX Platform<\/a><\/p>\n\n\n\n Zeropark<\/a> isn\u2019t a name that instantly springs to mind when talking about CPV or PPV networks. <\/p>\n\n\n\n Even though they\u2019ve been in the game for a decade now.<\/p>\n\n\n\n Publishers get to choose from Push ads, popovers\/interstitials, or domain redirects\/parked domains.<\/p>\n\n\n\n And across a number of the most popular and profitable verticals e.g. gambling, crypto, dating, trading, and nutraceuticals.<\/p>\n\n\n\n Their anti-fraud features let affiliates know they\u2019re not swimming with sharks.<\/p>\n\n\n\n And advertisers can stay in control of their cost per click<\/a>.<\/p>\n\n\n\n Something that makes Zeropark stand out from the ad network crowd is they offer a lot of \u201cvalue\u201d before you become a publisher or advertiser.<\/p>\n\n\n\n You can sign up for a free weekly newsletter, watch webinars, etc. without ever setting up an account.<\/p>\n\n\n\n Whereas the average CPV network wants you to sign up and start making them money ASAP.<\/p>\n\n\n\n Or make your minimum deposit, if you\u2019re an advertiser. <\/p>\n\n\n\n In a world of PPV networks that do the bare minimum to attract clients, Zeropark goes that extra mile.<\/p>\n\n\n\n Basically, their free stuff indicates that they probably treat their paying clients better than most of their PPV advertising competitors. <\/p>\n\n\n\n Oh, and they also provide dedicated account managers.<\/p>\n\n\n\n It would be nice to know exactly what advertisers they work with so you could frame that around your niche.<\/p>\n\n\n\n Any affiliate who has enough traffic to qualify for a typical PPV network.<\/p>\n\n\n\n Signup URL:<\/strong> Zeropark<\/a><\/p>\n\n\n\n Wait…Google Ads<\/a> is a Pay per View network?<\/p>\n\n\n\n Yup.<\/p>\n\n\n\n The ads that play before, during, or after a YouTube video are based on Cost per View bids made by advertisers on Google Ads.<\/p>\n\n\n\n So although Google might not be a typical PPV network, it is<\/em> a PPV traffic source.<\/p>\n\n\n\n It\u2019s also how a surprising number of YouTubers make millions per year<\/a>.<\/p>\n\n\n\n You can monetize your videos with those same ads.<\/p>\n\n\n\n Or use those ads to push PPV traffic towards your affiliate products, if you\u2019re operating at scale.<\/p>\n\n\n\n But we\u2019re not going to spend a lot of time here talking about Google.<\/p>\n\n\n\n It\u2019s Google, so you get the tried and tested Google Ads platform and advertiser interface.<\/p>\n\n\n\n This has also recently gotten a total overhaul, so it\u2019s that bit slicker than it was.<\/p>\n\n\n\n You even get real-time bidding thrown in.<\/p>\n\n\n\n And most importantly, they have the financial resources to maintain their platform through economic highs and lows.<\/p>\n\n\n\n Something which can\u2019t really be said of most other PPV networks. <\/p>\n\n\n\n Google apparently pays publishers 68% of what the advertiser spends.<\/p>\n\n\n\n The problem is that this is rarely reflected in how much affiliates actually make from displaying Google Ads, in any format. <\/p>\n\n\n\n You\u2019re also never going to find Google offering a pop-under ad service- break their ToS once and you\u2019ll be shown the door.<\/p>\n\n\n\n Complete newbies who don\u2019t have very high expectations.<\/p>\n\n\n\n Signup URL:<\/strong> Google Ads<\/a><\/p>\n\n\n\n And now we come to the final Cost per View network in this roundup \u2013 CPV Marketplace<\/a>.<\/p>\n\n\n\n Okay, first things first \u2013 their website is a mess.<\/p>\n\n\n\n It does not<\/em> look like the type of website you\u2019d trust with your money.<\/p>\n\n\n\n But their PPV traffic has been shown to deliver above-average conversions, based on decent volume, in a third party test.<\/p>\n\n\n\n The only real downside to them appears to be the cost involved.<\/p>\n\n\n\n This is not a cheap PPV traffic source for your internet advertising needs. <\/p>\n\n\n\n But they could be worth running a small online marketing test on, based, on potentially high conversions.<\/p>\n\n\n\n Just watch your ROI like a hawk.<\/p>\n\n\n\n So how does this ad network fare?<\/p>\n\n\n\n Their traffic would appear to convert pretty well, so you know it\u2019s not all bots.<\/p>\n\n\n\n And you get enough volume to allow you to test offers in a given vertical.<\/p>\n\n\n\n Just be prepared to make your minimum deposit to get started. <\/p>\n\n\n\n An archaic interface and website combined with no way for publishers to take part on their network.<\/p>\n\n\n\n You\u2019re quite possibly in \u201cbanner ads\u201d territory here and\/or a pretty high cost per click.<\/p>\n\n\n\n Marketers who are desperate for new sources of traffic.<\/p>\n\n\n\n Signup URL:<\/strong> CPV Marketplace<\/a><\/p>\n\n\n\n Yup, I have no doubt it is.<\/p>\n\n\n\n Because what became immediately apparent when I started researching this article was that a lot of older PPV networks have either:<\/p>\n\n\n\n Then there were the other networks that we couldn\u2019t list because:<\/p>\n\n\n\n What did we learn today, folks?<\/p>\n\n\n\n That good PPV\/CPV ad networks are rare.<\/p>\n\n\n\n So rare, in fact, that we could only track down five of them actually worth listing \u2013 the rest have gone bust or missing.<\/p>\n\n\n\n But also that the better PPV networks are becoming more refined \u2013 the contextual text link isn\u2019t just for display ads these days. <\/p>\n\n\n\n Is it worth adding PPV ads to your site to monetize it?<\/p>\n\n\n\n You might not have many other choices in certain niches e.g. adult.<\/p>\n\n\n\n These networks exist for a reason.<\/p>\n\n\n\n But do bear in mind that PPV networks are volatile, so don\u2019t make them your primary source of income, or traffic.<\/p>\n\n\n\n Smart affiliates diversify their income.<\/p>\n\n\n\n They learn the basics and then scale up.<\/p>\n\n\n\n If you want to learn the basics of putting together your first affiliate website then why not check out our training class on Authority Hacker Training<\/a>?<\/p>\n\n\n\n You\u2019ll learn about choosing a domain and hosting, niche<\/a> and keyword research, and a bunch more.<\/p>\n\n\n\n How much will it cost you?<\/p>\n\n\n\n Zero.<\/p>\n\n\n\n So you literally have nothing to lose by attending.<\/p>\n","protected":false},"excerpt":{"rendered":"Best PPV Networks<\/h2>\n\n\n\n
\n
What is PPV<\/h2>\n\n\n\n
Propel Media<\/h3>\n\n\n\n
<\/figure>\n\n\n\n
What they do well<\/strong><\/h3>\n\n\n\n
What they don\u2019t do well<\/strong><\/h3>\n\n\n\n
Most suited to<\/strong><\/h3>\n\n\n\n
RTX Platform<\/h3>\n\n\n\n
<\/figure>\n\n\n\n
\n
What they do well<\/h3>\n\n\n\n
What they don\u2019t <\/strong>do well<\/strong><\/h3>\n\n\n\n
Most suited to<\/h3>\n\n\n\n
Zeropark<\/h3>\n\n\n
<\/figure><\/div>\n\n\n
What they do well<\/h3>\n\n\n\n
What they don\u2019t do well<\/h3>\n\n\n\n
Most suited to<\/h3>\n\n\n\n
Google Ads<\/h3>\n\n\n\n
What they do well<\/h3>\n\n\n\n
What they don\u2019t do well<\/h3>\n\n\n\n
Most suited to<\/h3>\n\n\n\n
CPV Marketplace<\/h3>\n\n\n\n
<\/figure>\n\n\n\n
What they do well<\/h3>\n\n\n\n
What they don\u2019t do well<\/h3>\n\n\n\n
Most suited to<\/h3>\n\n\n\n
Bruh\u2026my favorite network is missing<\/strong><\/h2>\n\n\n\n
\n
\n
Conclusion<\/h2>\n\n\n\n