{"id":53952,"date":"2022-01-11T18:30:00","date_gmt":"2022-01-11T18:30:00","guid":{"rendered":"https:\/\/authorityhacker.com\/?p=53952"},"modified":"2023-10-20T09:14:59","modified_gmt":"2023-10-20T09:14:59","slug":"find-affiliate-programs","status":"publish","type":"post","link":"https:\/\/www.authorityhacker.com\/find-affiliate-programs\/","title":{"rendered":"How To Find Affiliate Programs In Your Niche In 2024"},"content":{"rendered":"\n
Affiliate marketing is one of the best business models there is<\/a>.<\/p>\n\n\n\n Except for the unpredictable commission rates.<\/p>\n\n\n\n Amazon is one of the worst offenders there.<\/p>\n\n\n\n They keep moving the goalpost on commission payouts – usually downward.<\/p>\n\n\n\n That stuff makes it pretty much impossible to predict your income..and also makes people angry.<\/p>\n\n\n\n Some marketers even encouraged their fans to remove all Amazon links from their sites after the changes in April 2020.<\/p>\n\n\n\n Like a strike.<\/p>\n\n\n\n I\u2019m sure Jeff Bezos lost a ton of sleep.<\/p>\n\n\n So, instead of whining…why not just find other affiliate offers to promote?<\/p>\n\n\n\n Let me show you how.<\/p>\n\n\n\n Let\u2019s assume that Amazon remains as unpredictable as it has been, so far.<\/p>\n\n\n\n That makes it a good idea for affiliates to diversify their income sources.<\/p>\n\n\n\n So let\u2019s look at how you can find profitable non-Amazon affiliate programs.<\/p>\n\n\n\n But more importantly, how to filter out the ones that aren\u2019t worth your time. <\/p>\n\n\n\n Because the harsh reality is that most affiliate programs are rubbish.<\/p>\n\n\n\n The likelihood of you making money with them is almost zero.<\/p>\n\n\n\n \ud83d\udc49 Read more: Best Amazon Affiliate Alternatives in 2024<\/a><\/p>\n\n\n\n I expect two things from an affiliate program:<\/p>\n\n\n\n A surprising number of affiliates don\u2019t care about the second point \u2013 they\u2019re happy to promote any product as long as they get paid. <\/p>\n\n\n\n But if you\u2019re reading this I\u2019m going to assume that you do<\/em> care.<\/p>\n\n\n\n This is smart – it\u2019s very difficult to build a long-term business when you\u2019re constantly ripping off your visitors. <\/p>\n\n\n\n So let\u2019s walk through the process I use for selecting affiliate programs<\/a> for our sites.<\/p>\n\n\n\n I look for a product that is competitive.<\/p>\n\n\n\n But it doesn\u2019t have to be the best product in its market. <\/p>\n\n\n\n What I\u2019m looking for is something that offers a good price-to-value ratio.<\/p>\n\n\n\n Basically, a product or service that offers good value for money. <\/p>\n\n\n\n Why is this so important?<\/p>\n\n\n\n Because the crappier products in a given market tend to offer higher commissions.<\/p>\n\n\n\n This is done to offset the fact that they\u2019re crap, but to also lure in the affiliates who only chase big payouts.<\/p>\n\n\n\n Advertisers know certain affiliates are willing to promote literally anything once they\u2019re paid enough commission. <\/p>\n\n\n\n Let\u2019s take a perfect example of this.<\/p>\n\n\n\n When you Google \u201chow to start a blog<\/em>\u201d you\u2019ll find literally hundreds of sites all sharing the same basic advice.<\/p>\n\n\n\n But something else they almost all have in common is that they list Bluehost as their \u201crecommended\u201d hosting service for a new blog.<\/p>\n\n\n\n Here\u2019s an example from page one of Google:<\/p>\n\n\n And another:<\/p>\n\n\n And yes, you guessed it, another one.<\/p>\n\n\n\n Even Neil Patel, it seems, is not immune to the temptation of high payouts.<\/p>\n\n\n Anyone who\u2019s serious about hosting and ranking though knows that Bluehost is not where you start.<\/p>\n\n\n\n Is that because Bluehost is terrible?<\/p>\n\n\n\n No, but they\u2019re definitely not the \u201cbest\u201d option for new bloggers \u2013 not by any measurement.<\/p>\n\n\n\n So why do so many affiliates have a hard-on for Bluehost?<\/p>\n\n\n\n Because their payouts start <\/em><\/strong>at $105 per sale.<\/strong><\/p>\n\n\n\n Recommending crappy products will put money in the bank.<\/p>\n\n\n\n But it will also destroy your relationship with your visitors.<\/p>\n\n\n It won\u2019t take long before your audience is calling you a sellout.<\/p>\n\n\n\n Then people will stop following you, and you\u2019ll never be able to create that snowball effect of growing an audience. <\/p>\n\n\n\n That\u2019s why we recommend you pick an offer that:<\/p>\n\n\n\n I\u2019d personally prefer to make less money today if that means earning the trust of my audience.<\/p>\n\n\n\n Because that means they\u2019ll know my next recommendations are legit.<\/p>\n\n\n\n So I\u2019ll eventually make more money in total…and all because I didn\u2019t try to scam them.<\/p>\n\n\n\n The next thing I look for in an affiliate offer is the ratio of sales content vs. payout. <\/p>\n\n\n\n Allow me to explain.<\/p>\n\n\n\n I know most people are focused on the payout but don\u2019t really care about what the sales page looks like, what the checkout experience is like, etc.<\/p>\n\n\n\n But these are just as important.<\/p>\n\n\n\n So, although you have tunnel vision on sales commission rates, they\u2019re only half the story.<\/p>\n\n\n\n Because the actual money you make as an affiliate is the payout multiplied by the conversion rate.<\/p>\n\n\n I\u2019ve lost count of the number of affiliate offers with very high payouts that convert at 0%.<\/p>\n\n\n\n Long story short, you put a lot of effort in and make little or no money in return.<\/p>\n\n\n\n This is despite the fact you were lured to the offer with big, juicy payout numbers when you signed up as an affiliate.<\/p>\n\n\n\n Or, basically 95% of what you\u2019ll find on ClickBank<\/a>:<\/p>\n\n\n So let\u2019s illustrate \u201csales content vs. payout ratio\u201d with a quick example.<\/p>\n\n\n\n Product A<\/strong><\/p>\n\n\n\n Product B<\/strong><\/p>\n\n\n\n Hand drawn math doodle here?<\/strong><\/p>\n\n\n\n Now let\u2019s send 1,000 warm visitors to each offer.<\/p>\n\n\n\n Product A <\/strong><\/p>\n\n\n\n Product B<\/strong><\/p>\n\n\n\n So despite the fact Product A has a payout that\u2019s 5x lower it will make you 60% more money when you promote it.<\/p>\n\n\n\n That\u2019s an extra $300 in your pocket for zero additional effort.<\/p>\n\n\n\n Obviously, this isn\u2019t an exact science.<\/p>\n\n\n\n Things like the intent of your traffic (window shopper vs. buyer) can impact conversion rates.<\/p>\n\n\n\n And, it\u2019s also entirely possible that the lower performer will fix this sales page and their conversion rate will shoot up.<\/p>\n\n\n\n You can\u2019t, however, build a job replacement income on \u201cmaybes\u201d, so stick with what works.<\/p>\n\n\n\n I know from talking to affiliates that they default to the highest paying offers<\/a>.<\/p>\n\n\n\n And I totally understand why.<\/p>\n\n\n\n But I\u2019d recommend testing offers that pay a little less, but that have a higher conversion rate.<\/p>\n\n\n\n Some programs are happy to share their conversion rate with you upfront:<\/p>\n\n\n But you also need to be realistic about the fact that paper never refuses ink i.e. it\u2019s easy to make a claim.<\/p>\n\n\n\n So as much as you might really want to take claimed conversion rates at face value, here\u2019s some other stuff to think about:<\/p>\n\n\n\n Basically, it\u2019s impossible to have high conversion rates if you sell a crappy product and then treat your customers like crap during and after the sale.<\/p>\n\n\n\n That\u2019s just not how business works.<\/p>\n\n\n\n So, you will typically make way more money from high-converting offers than the ones that have the highest payout.<\/p>\n\n\n\n And the final check box on my list is, \u201cAre my competitors actively promoting this offer?\u201d<\/p>\n\n\n\n Because if they\u2019re promoting it…it\u2019s safe to assume that they\u2019re making money from it.<\/p>\n\n\n\n How do you find out what offers your competitors are currently promoting?<\/p>\n\n\n\n Now we get to the clever stuff.<\/p>\n\n\n\n One way to find who is promoting an affiliate offer is to take the tracking link from the affiliate program and network and run it through Ahrefs<\/a>:<\/p>\n\n\n Then check the \u2018Backlink profile\u2019 to see which sites are linking to the tracking domain:<\/p>\n\n\n And you\u2019ll even get to see which specific programs they\u2019re promoting:<\/p>\n\n\n I\u2019ve made an entire video that shows the above technique in tons of detail – you can check it out below.<\/p>\n\n\nHow to find non-Amazon affiliate programs<\/h2>\n\n\n\n
Evaluating affiliate programs<\/h2>\n\n\n\n
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How to Find Affiliate Programs in Your Niche<\/h2>\n\n\n\n
1<\/strong><\/em> Pick a Product That’s Good Value for Money <\/h3>\n\n\n\n
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2<\/em> Calculate Earnings Potential<\/h3>\n\n\n\n
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3 <\/em>Find Offers Your Competitors Promote<\/h3>\n\n\n\n
Analyze tracking links<\/h4>\n\n\n\n
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