{"id":44742,"date":"2020-03-17T15:36:16","date_gmt":"2020-03-17T15:36:16","guid":{"rendered":"https:\/\/authorityhacker.com\/?p=44742"},"modified":"2024-02-29T16:48:36","modified_gmt":"2024-02-29T16:48:36","slug":"rakuten-affiliate-network","status":"publish","type":"post","link":"https:\/\/www.authorityhacker.com\/rakuten-affiliate-network\/","title":{"rendered":"Rakuten Affiliate Network Review 2024"},"content":{"rendered":"\n

Long before there was Rakuten Linkshare, there was simply Linkshare.<\/p>\n\n\n\n

This affiliate network started out in 1996, during the very earliest days of affiliate marketing.<\/p>\n\n\n\n

Long before \u201cgurus\u201d started posting pictures of their rented Ferraris parked outside their rented mansions.<\/p>\n\n\n

\n
\"Rakuten<\/figure><\/div>\n\n\n

The company was already well established in the affiliate marketing game by the time they were acquired by Rakuten in 2005.<\/p>\n\n\n\n

The final step in that process was rebranding the business to Rakuten Marketing…but you\u2019ll have to forgive the odd mention of Linkshare here and there.<\/p>\n\n\n\n

It\u2019s a nostalgia thing.<\/p>\n\n\n\n

For those of you who don\u2019t know, Rakuten Marketing is a huge Japanese e-commerce company that has acquired a number of other companies instead of trying to compete with them.<\/p>\n\n\n\n

Linkshare was just one of many.<\/p>\n\n\n\n

But I\u2019ve had my account for almost 20 years now, so it\u2019s an interesting exercise to look at where they are today.<\/p>\n\n\n\n

So let\u2019s get started with our Rakuten affiliate network review.<\/p>\n\n\n\n

Signing Up<\/h2>\n\n\n\n

But before we get too far ahead of ourselves, let\u2019s take a look at what it\u2019s like for a new affiliate signing up for this network.<\/p>\n\n\n\n

First things first, head over to their signup page<\/a>.<\/p>\n\n\n\n

Then complete a longwinded, but single page, application form.<\/p>\n\n\n

\n
\"Rakuten<\/figure><\/div>\n\n\n

You do need to have an active website so that you can complete the signup process \u2013 you\u2019ll be asked for domain details as well as how much traffic your site gets:<\/p>\n\n\n

\n
\"Rakuten<\/figure><\/div>\n\n\n

Don\u2019t freak out about the traffic, but do make sure you have a site that\u2019s likely to fly through their approval process.<\/p>\n\n\n\n

If in doubt about how to do that, check out our in-depth guide on how to create an affiliate site<\/a> \u2013 different affiliate network, but the principles are the same. <\/p>\n\n\n\n

Do Not<\/strong> skimp on the cost of a domain name and some basic hosting \u2013 you\u2019re far less likely to get declined by any network than if you\u2019re using say, Wix or Blogger.<\/p>\n\n\n\n

In fact, using a freebie blog or website builder is one of the quickest ways to wind up in the declined bin. <\/p>\n\n\n\n

And finally, expect to wait at least 5 working days for Rakuten Marketing to review your application.<\/p>\n\n\n\n

What brands can you promote?<\/h2>\n\n\n\n

Back in the early days of affiliate marketing companies were tripping over themselves to find affiliates to promote their products.<\/p>\n\n\n\n

And that included some particularly big brands.<\/p>\n\n\n\n

In my case that was Creative Labs \u2013 I joined Linkshare solely to promote their soundcards and speakers via an affiliate site I no longer own.<\/p>\n\n\n\n

Linkshare has always had the \u201cjuice\u201d to land the clients other affiliate marketing networks chase after.<\/p>\n\n\n\n

So, the question here is: Does Rakuten Marketing still represent brand names that are worth promoting?<\/em><\/p>\n\n\n\n

The answer is an unequivocal \u201cYes\u201d.<\/p>\n\n\n\n

Here are a few quick examples:<\/p>\n\n\n\n

\"Macys<\/td>\"Jetblue<\/td>\"Monster<\/td><\/tr>
\"Nordvpn<\/td>\"Lya<\/td>\"Billabong<\/td><\/tr>
\"Nvidia<\/td>\"Lego<\/td>\"Microsoft<\/td><\/tr><\/tbody><\/table><\/figure><\/center>\n\n\n\n

We think the above brand names give you an idea of just how varied the affiliate programs on Rakuten Marketing actually are. <\/p>\n\n\n\n

And there\u2019s approximately 1,000 of them to choose from.<\/p>\n\n\n\n

Yes, some other affiliate networks have more programs, but a lot of them are generating little or no cash for their business.<\/p>\n\n\n\n

The Pareto Principle (the 80\/20 rule) really comes into play with affiliate networks \u2013 20% of the programs generate 80% of the revenue.<\/p>\n\n\n\n

Plus you can also earn money by accepting \u201cPaid placement\u201d offers from merchants, which is basically them renting banner ad space on your site.<\/p>\n\n\n\n

But it can be very profitable for advertisers and affiliates alike. <\/p>\n\n\n\n

Ease of Use<\/h2>\n\n\n\n

Having tons of great companies to promote isn\u2019t worth much if affiliates wind up struggling with the interface.<\/p>\n\n\n\n

And way too many companies are guilty of crimes against UI.<\/p>\n\n\n\n

Rakuten Marketing has been around for a long time though, so their interface obviously gets the job done, right?<\/p>\n\n\n\n

Well, it does…but it also hasn\u2019t changed in almost two decades.<\/p>\n\n\n

\n
\"Rakuten<\/figure><\/div>\n\n\n

Like not at all \u2013 the affiliate publisher dashboard looks the exact same as the day I signed up with them.<\/p>\n\n\n\n

Basically, it doesn\u2019t look as polished as some of the other affiliate networks…but that\u2019s not necessarily a bad thing.<\/p>\n\n\n\n

After all, do you want your affiliate dashboard to win awards for design, or just be incredibly easy to navigate?<\/p>\n\n\n\n

I prefer function over form when it comes to this stuff.<\/p>\n\n\n\n

But I get that other people will think the Rakuten Marketing interface is ugly what with all the drop-down menu shenanigans and dated look and feel.<\/p>\n\n\n\n

It is ugly.<\/p>\n\n\n\n

But it gets the job done.<\/p>\n\n\n\n

There\u2019s a reason why Rakuten hasn\u2019t tried to \u201cfix\u201d this \u2013 it ain\u2019t broken. <\/p>\n\n\n\n

Finding affiliate programs<\/h2>\n\n\n\n

So, now that you have an account it\u2019s time to track down some affiliate programs to promote<\/a>. <\/p>\n\n\n\n

This is where you\u2019ll find yourself being very grateful for the simplistic interface.<\/p>\n\n\n\n

You can click on \u2018Programs\u2019 and then \u2018Categories\u2019, browsing through the different programs to find one that ticks all the boxes for you:<\/p>\n\n\n

\n
\"Rakuten<\/figure><\/div>\n\n\n

Or you can run a basic keyword search from the navigation menu to find programs\/offers in your niche.<\/p>\n\n\n

\n
\"Rekuten<\/figure><\/div>\n\n\n

Once you\u2019ve found a program you\u2019d like to promote, then simply click on \u2018Apply\u2019.<\/p>\n\n\n

\n
\"Rakuten<\/figure><\/div>\n\n\n

Some programs will automatically approve your application, but most of them include some form of \u201cmanual approval\u201d process.<\/p>\n\n\n\n

The only thing missing here is being able to filter or sort the programs by their EPC.<\/p>\n\n\n\n

For shame, Rakuten Marketing!<\/p>\n\n\n\n

An affiliate shouldn\u2019t have to guess how much money they stand to make \u2013 it should be right there in front of them.<\/p>\n\n\n\n

Creating affiliate links<\/h3>\n\n\n\n

It doesn\u2019t matter if you\u2019re a seasoned affiliate or a total newbie \u2013 you want the process of creating an affiliate link to be as intuitive as humanly possible.<\/p>\n\n\n\n

And with Rakuten Marketing it definitely is \u2013 all you have to do is navigate to your \u2018Advertisers\u2019, and then click on \u2018View Links\u2019:<\/p>\n\n\n

\n
\"Creating<\/figure><\/div>\n\n\n

Review the options available to you (Text\/Email, Product Links, Banners\/Images) and then choose the type of link you want for your page:<\/p>\n\n\n

\n
\"Affiliate<\/figure><\/div>\n\n\n

And then simply click on \u2018Get Link\u2019 to generate your affiliate code in HTML format.<\/p>\n\n\n\n

It\u2019s that easy \u2013 3 clicks and you\u2019re done.<\/p>\n\n\n\n

Getting Paid<\/h2>\n\n\n\n

It would be incredibly useful if all affiliate networks paid their affiliates in the same way, but that\u2019s simply not the case.<\/p>\n\n\n\n

Never take payment schedules or timeframes for granted i.e. the other network pays you weekly so you assume that all affiliate programs are the same.<\/p>\n\n\n\n

They\u2019re not.<\/p>\n\n\n\n

Let\u2019s take a look at how affiliate payments are handled by Rakuten Marketing though.<\/p>\n\n\n\n

Payment timeframe<\/h3>\n\n\n\n

All affiliate payments issued by this network are net 60, which simply means you\u2019ll get paid whatever commissions you earned 60 days after you earned them.<\/p>\n\n\n\n

So, let\u2019s say you ran a Halloween promo in October \u2013 your payment would be authorized by the affiliate program manager in November, and you\u2019d then get paid in December.<\/p>\n\n\n\n

I have heard rumors\/complaints about affiliate payments being delayed by months \u2013 in one case it had turned into net 150.<\/p>\n\n\n\n

That was resolved with a phone call though.<\/p>\n\n\n\n

Some affiliates are quick to blame Rakuten for this, but they can only issue payments that have been approved.<\/p>\n\n\n\n

Payment methods<\/h3>\n\n\n\n

You can choose to receive your affiliate commission payments via direct deposit (bank transfer), PayPal or check.<\/p>\n\n\n\n

From experience, being paid by check by a US affiliate network can lead to an additional delay of several weeks in getting paid.<\/p>\n\n\n

\n
\"Rakuten<\/figure><\/div>\n\n\n

And then you have to explain to your bank what an affiliate company is, and that the check is real.<\/p>\n\n\n\n

Over and over again.<\/p>\n\n\n\n

It\u2019s also worth mentioning that certain payment methods aren\u2019t available in some countries e.g. there are no check payments for affiliates in the UK<\/a>, Germany, France or Australia. <\/p>\n\n\n\n

Payment threshold<\/h3>\n\n\n\n

This is the minimum amount you have to earn before Rakuten Marketing will send you a payment via your preferred method. <\/p>\n\n\n\n

Thankfully the payment threshold for this affiliate network is very small – just $50, in fact.<\/p>\n\n\n\n

You can obviously increase your minimum payout to a much higher amount.<\/p>\n\n\n\n

But you have to change this under \u2018Marketing Channels\u2019 instead of \u2018Payment settings\u2019 for some weird reason.<\/p>\n\n\n\n

 The good news though is that you can adjust your payment threshold as a Rakuten affiliate.<\/p>\n\n\n\n

Publisher Help<\/h2>\n\n\n\n

It\u2019s always good to know that you can reach out to a customer support team if and when you run into problems, or just have a question.<\/p>\n\n\n\n

Rakuten Marketing affiliates will find their knowledge base useful for the vast majority of queries \u2013 it does a good job as a publisher help center. <\/p>\n\n\n\n

But failing that, you can use chat or email support internationally, and they also provide toll-free phone support in the US, Canada<\/a>, and the UK.<\/p>\n\n\n\n

Rakuten Linkshare Reviews<\/strong><\/h2>\n\n\n\n

It\u2019s all well and good to review an affiliate network based on my own experiences and perceptions of it.<\/p>\n\n\n\n

But it\u2019s always valuable to throw a wide net out over the Interwebs and see what we can land in terms of feedback from the marketers using this particular affiliate network.<\/p>\n\n\n\n

One recurring theme I found was late or delayed payments.<\/p>\n\n\n\n

Here\u2019s one example of that:<\/p>\n\n\n

\n
\"Rakuten<\/figure><\/div>\n\n\n

But…we know that the program is net 60, so that might explain the issue above.<\/p>\n\n\n\n

I also found some complaints about accounts being terminated for no apparent reason:<\/p>\n\n\n

\n
\"Rakuten<\/figure><\/div>\n\n
\n
\"Rakuten<\/figure><\/div>\n\n\n

When you look at Section 20 of the \u2018Rakuten Publisher Agreement\u2019, it basically says, \u201cWe can terminate your account for any reason and we don\u2019t have to explain our actions.\u201d<\/em><\/p>\n\n\n\n

Like it or not, your position as a Rakuten affiliate is far from guaranteed.<\/p>\n\n\n\n

But what I also found was a surprising number of affiliates complaining about low conversion rates.<\/p>\n\n\n

\n
\"Rakuten<\/figure><\/div>\n\n\n

The general theme was that merchant offers on the Rakuten affiliate network just didn\u2019t seem to convert as well as say those from similar programs on Commission Junction<\/a> or ShareASale<\/a>.<\/p>\n\n\n\n

Is this possible?<\/p>\n\n\n\n

Yes.<\/p>\n\n\n\n

Is it likely to happen across the entire Rakuten affiliate marketing platform?<\/p>\n\n\n\n

That\u2019s not really plausible.<\/p>\n\n\n\n

Conversion problems usually stem from crappy merchant landing pages, unexpected shipping charges, etc.<\/p>\n\n\n\n

It would be very difficult for any affiliate network to stay in business if none of their affiliates were making money.<\/p>\n\n\n\n

So there\u2019s a slight whiff of confirmation bias here.<\/p>\n\n\n\n

Rakuten Marketing Summary<\/h2>\n\n\n\n

URL: <\/strong>Rakuten affiliate network<\/a><\/p>\n\n\n\n

Year established: <\/strong>1996<\/p>\n\n\n\n

Number of merchants: <\/strong>1,000+<\/p>\n\n\n\n

Offer types: <\/strong>Per sale, Per lead, and paid ad placement offers.<\/p>\n\n\n\n

Weighing it up<\/h2>\n\n\n\n

Now let\u2019s review how the Rakuten affiliate network fares overall, taking the good and the bad into account.<\/p>\n\n\n\n

Pros<\/strong><\/h4>\n\n\n\n