{"id":104696,"date":"2023-12-15T21:29:20","date_gmt":"2023-12-15T21:29:20","guid":{"rendered":"https:\/\/www.authorityhacker.com\/?p=104696"},"modified":"2024-01-22T14:54:07","modified_gmt":"2024-01-22T14:54:07","slug":"how-to-become-amazon-influencer","status":"publish","type":"post","link":"https:\/\/www.authorityhacker.com\/how-to-become-amazon-influencer\/","title":{"rendered":"How To Become An Amazon Influencer: Step-by-Step Guide"},"content":{"rendered":"\n
Are you looking to monetize your social media following? You might be wondering how to become an Amazon influencer.<\/p>\n\n\n\n
With its wealth of product categories, superb brand awareness, and high consumer trust, Amazon is a great choice for influencers in most niches.<\/p>\n\n\n\n
This post will share everything you need to know to sign up and succeed. <\/p>\n\n\n\n
The Amazon influencer program is an extension of Amazon\u2019s affiliate program, Amazon Associates, aimed at content creators with sizable social media audiences. <\/p>\n\n\n\n
It allows influencers to make money online by promoting products and services sold on Amazon to their followers. Specifically, there are three ways for Amazon influencers to earn commissions:<\/p>\n\n\n\n
\ud83d\udc49 See also:<\/strong> Amazon Influencer Program Review<\/a><\/p>\n\n\n\n Amazon says it accepts applications from \u201call types of influencers,\u201d but it does have some stipulations about who can apply. It considers three factors related to your social media presence. <\/p>\n\n\n\n Amazon currently accepts influencers with followings on four platforms:<\/p>\n\n\n\n If you are applying using an Instagram or Facebook account, you are required to use a business account. <\/p>\n\n\n\n Amazon explicitly states that it considers follower count when reviewing applications from prospective Amazon influencers. <\/p>\n\n\n\n But don\u2019t be put off if you\u2019ve only got a small following. We\u2019ve seen reports<\/a> of tiny <\/em>accounts being accepted. <\/p>\n\n\n\n Smaller accounts tend to see higher engagement levels, which brings us to the final element of the Amazon influencer program approval process: engagement<\/em>. <\/p>\n\n\n\n Social media engagement refers to the proportion of followers who interact with your posts, such as liking, commenting, sharing, and clicking on your links.<\/p>\n\n\n\n Amazon looks at various engagement metrics when reviewing affiliate applications. They also look at how often you post and how consistent you are with your uploads. <\/p>\n\n\n\n You have a better chance of being approved if you have 2,000 highly engaged followers than tens of thousands who ignore everything you say.<\/p>\n\n\n\n Ready to join the Amazon influencer program? Follow these steps carefully to give yourself the best chance of being accepted.<\/p>\n\n\n\n Visit the Amazon Influencers landing page<\/a> and click the \u201cSign up\u201d CTA button:<\/p>\n\n\n\n You can sign up with your existing customer account. Or, if you\u2019re already a member of the Amazon affiliate program, you should apply using your Amazon Associates account.<\/p>\n\n\n\n Alternatively, if you\u2019ve never bought anything on Amazon, you can register a new Amazon account, which involves providing your name and contact details and creating a password.<\/p>\n\n\n\n Next, connect the public social media account through which you have the most \u201cinfluence\u201d in terms of follower count or engagement. Remember, if you\u2019re using your Facebook or Instagram profile, you must use a business or creator account. Then click your preferred channel to log in and authenticate your account:<\/p>\n\n\n\n Unlike with the Amazon Associates program (and other affiliate programs), you\u2019ll get an instant approval \u2014 or rejection \u2014 based on publicly available information,<\/strong> such as your follower count and engagement rate.<\/p>\n\n\n\n Don\u2019t be discouraged if you don\u2019t get approved. Just wait for your followers to grow and engagement to improve, and apply again.<\/p>\n\n\n\n Got the thumbs-up from Amazon? Congrats! You\u2019ll be presented with this message:<\/p>\n\n\n\n At this point, Amazon asks you to upload a profile photo and cover image:<\/p>\n\n\n\n Next, fill in your name, write a short bio describing what you do, and add your social media links:<\/p>\n\n\n\n Finally, Amazon wants to know where you heard about the influencer program. It also asks you to accept its operating agreement and confirm your content isn\u2019t directed at children under 13. <\/p>\n\n\n\n And that\u2019s it! Now, you\u2019re free to visit your influencer page and start creating content.<\/p>\n\n\n\n As an Amazon influencer, you can create your own custom Amazon storefront.<\/p>\n\n\n\n An Amazon storefront is a page where influencers can showcase curated product recommendations. Think of it like a bridge page in affiliate marketing: a dedicated landing page for all your affiliate products. Except it\u2019s inside the Amazon ecosystem rather than on your own blog or website.<\/p>\n\n\n\n By default, your storefront will look something like this:<\/p>\n\n\n\n But you can customize it by adding your own banner image and profile picture.<\/p>\n\n\n\n Amazon influencers can access the same reporting page as the regular Amazon Associates dashboard:<\/p>\n\n\n\n And there\u2019s also a dedicated page to manage your photos and idea lists:<\/p>\n\n\n\n Found a product you like on Amazon? Simply add it to a list, and it\u2019ll appear in your storefront.<\/p>\n\n\n\n Amazon influencers can add three types of content to their storefronts:<\/p>\n\n\n\n As the name suggests, video and photo posts are an opportunity to post photos or videos and tag the featured product(s) \u2014 just like when you tag a friend in a Facebook image. <\/p>\n\n\n\n When shoppers click these posts, they can access basic information about the product, including the price tag, availability, and reviews. They can add to their cart from within the post if they like it.<\/p>\n\n\n\n Think of idea lists<\/strong> as a catalog of your top recommendations. You can add a caption to explain your list and categorize them as you see fit, such as by occasion, audience, and price.<\/p>\n\n\n\n You can also tweak the order in which items appear on your list, allowing you to control which products shoppers see first.<\/p>\n\n\n\n Finally, livestreams <\/strong>are a more engaging way to present product recommendations. Live unboxings and product demos allow you to field questions from your viewers in real-time, creating a two-way conversation.<\/p>\n\n\n\n Products in your livestream will appear in a carousel beneath the video, allowing shoppers to add to their cart while they watch your broadcast. Neat!<\/p>\n\n\n\n Let\u2019s look at four ways social media influencers can earn commissions through the Amazon influencer program:<\/p>\n\n\n\n With this approach, you\u2019ll find a product, promote it through social media, and add an affiliate link so people can click and buy.<\/p>\n\n\n This approach varies for different social media platforms:<\/p>\n\n\n\n Facebook <\/strong>lets you add links directly to blog posts on your website, although many Facebook influencers steer you toward a landing page. For maximum conversions, direct people to blog posts containing multiple affiliate links.<\/p>\n\n\n <\/p>\n\n\n\n Instagram <\/strong>lets you add a link in your bio. You should link to a specific Amazon page, a landing page or blog post, or a Linktree<\/a> link that lets you direct people to multiple pages at the same time. <\/p>\n\n\n\n TikTok <\/strong>lets you add links to your TikTok bio if you upgrade to a business account. You can also add unclickable links to captions or comments.<\/p>\n\n\n\n YouTube <\/strong>lets you add links to video descriptions. Remember to tell viewers to check the description for your link!<\/p>\n\n\n\n You can create your own Amazon livestream using your phone by downloading the free Amazon Live Creator app via the Apple App Store<\/a> or Google Play Store<\/a>. The app is available in the US to vendors who have a Store and professional sellers enrolled in Amazon Brand Registry. <\/p>\n\n\n\n With livestreams, you can add links to the products you\u2019re discussing, which appear below the stream:<\/p>\n\n\n\n Livestreams convert extremely well, with brands reporting conversion rates of nearly 30%<\/a> from live-streamed events. That\u2019s up to 10 times higher than traditional online shopping channels.<\/p>\n\n\n\n Once you\u2019ve set up your influencer storefront, you can link to it from your social media accounts.<\/p>\n\n\n\n Your storefront features links to curated collections and individual products:<\/p>\n\n\n\n When a shopper sees a product in your storefront, clicks, and makes a purchase, you earn a cut of the sale. Commission rates for storefront earnings vary across product categories:<\/p>\n\n\n\n These rates are lower than Amazon\u2019s standard affiliate commission rates because you didn\u2019t actively bring customers to Amazon \u2014 they were already browsing the site. However, you played a role in the path to purchase, so Amazon\u2019s happy to reward you.<\/p>\n\n\n Onsite earnings are what you earn if a customer already browsing Amazon sees your product photos or review videos and then makes a purchase. As such, they\u2019re an easy way for influencers to boost their earnings by recommending products to people already in the buying mood.<\/p>\n\n\n\n Unfortunately, onsite earnings aren\u2019t automatically available to Amazon influencers.<\/p>\n\n\n\n To get approved, you must submit three example review videos showing products you own and like, explaining why you recommend the product in an authentic, conversational way.<\/p>\n\n\n Be sure to follow all Amazon guidelines<\/a> when recording your submissions. These guidelines are extensive, so read them carefully before working on your videos, but some of the most important rules include:<\/p>\n\n\n\n Once you submit your video examples, Amazon will manually review them and accept or reject your application, typically within two business days.<\/p>\n\n\n\n Amazon is pretty damn picky about review videos, so don\u2019t be too disappointed if your first attempts are rejected. <\/p>\n\n\n\n At the same time, don\u2019t take it too lightly because you only get three video submission attempts to get approved for onsite earnings,<\/strong> or your Amazon influencer account will be permanently banned, and you\u2019ll have to start again from scratch.<\/p>\n\n\n\n If you’re approved for onsite commissions, you can add video reviews to your storefront, allowing you to discuss the product\u2019s features and benefits in a way that appeals to your target audience.<\/p>\n\n\n\n Storefront videos incorporate a link to the product you\u2019re discussing:<\/p>\n\n\n\n When someone clicks through and purchases the product, you earn a commission, per Amazon\u2019s onsite earnings commission rates. <\/p>\n\n\n\n There\u2019s also a chance your videos will be added directly to Amazon product listings:<\/p>\n\n\n\n Product listings can feature up to six review videos, which appear in a popup lightbox:<\/p>\n\n\n\n When Amazon customers view your content and make a qualifying purchase, you’ll get paid. <\/p>\n\n\n\n By this point, you\u2019ve (hopefully) been approved for both the Amazon influencer program and onsite earnings. So it\u2019s time to get into the fun stuff: earning money.<\/p>\n\n\n\n Amazon offers three commission payment methods:<\/p>\n\n\n\n Whichever you choose, you\u2019ll receive your commissions approximately 60 days after the end of the month in which you earned them. For instance, commissions earned in January will be paid in late March.<\/p>\n\n\n\n There are no shortcuts to success as an Amazon influencer \u2014 it takes work. But there are some tried-and-trusted strategies you can follow to improve your chances.<\/p>\n\n\n\n TikTok is in a league of its own when it comes to social media engagement, with a median engagement rating of 5.69%<\/a> across all industries.<\/p>\n\n\n\n Remember, Amazon uses engagement metrics when deciding whether or not to approve your application. So, it makes sense to apply through a channel that\u2019s naturally geared toward engagement.<\/p>\n\n\n\n You might think getting as many eyes on your affiliate-related social media posts makes sense.<\/p>\n\n\n\n But there\u2019s no point generating hundreds of thousands of impressions if no one interacts with your content. So stick with high-engagement content formats, such as easy \u201cname that\u201d quizzes.<\/p>\n\n\n\n To be approved for onsite earnings, you must upload three example review videos that comply with Amazon\u2019s (many) guidelines<\/a>. <\/p>\n\n\n\n You only get three attempts to get the green light from Amazon. Give yourself the best chance of success by showing your face and demonstrating the product in action, which requires having the product in your hands.<\/p>\n\n\n\n Make sure you also identify the most attractive features and benefits listed in the product description and reference them in your review.<\/p>\n\n\n\n Remember, Amazon only lists a maximum of six influencer videos per product. Your best chance of getting featured is to seek out products with fewer existing videos.<\/p>\n\n\n\n At the same time, don\u2019t waste your time on products with zero videos <\/em>\u2014 there\u2019s no guarantee those brands accept video reviews.<\/p>\n\n\n\n Unfortunately, there\u2019s no way to filter products on Amazon by the number of video reviews posted, so this is very much a case of trial and error: keep clicking through products in your niche until you find something relevant with fewer than six videos.<\/p>\n\n\n\n Look out for trending products that are attracting plenty of attention from shoppers. One way is to only target products that have received 10+ reviews in the past week.<\/p>\n\n\n\n Once you\u2019ve found an attractive product, ensure you don\u2019t fall foul of Amazon\u2019s video guidelines. Avoid mentioning prices or promoting your social media channels; don\u2019t give it the \u201chard sell.\u201d Instead, focus on providing a genuine review that speaks to specific features and benefits.<\/p>\n\n\n\n Jeff Bezos didn\u2019t get rich by encouraging people to return their recent Amazon purchases.<\/p>\n\n\n\n There are plenty of reports<\/a> claiming that Amazon bans regular customers for making frequent product returns.<\/p>\n\n\n\n So, if you habitually buy and return dozens of reviewed products every month, it\u2019s a safe bet that Amazon will notice. Keep it up, and you\u2019ll likely get kicked out of the Amazon influencer program for good, so don\u2019t risk it.<\/p>\n\n\n\n Instead, buy products you can actually use.<\/em> And if you don\u2019t have any use for it, resell it via Facebook Marketplace or eBay.<\/p>\n\n\n\n If you grow your Amazon storefront, you\u2019ll find Amazon sellers start reaching out to offer free products in return for a review. <\/p>\n\n\n\n You should take advantage of these opportunities as long as you\u2019re happy to associate with those brands and products. Remember to disclose in your videos that you received the product free of charge.<\/p>\n\n\n\n You can increase the visibility of your review content by creating multiple videos for every product you review. Try showing them from different angles and focusing on different features and benefits. <\/p>\n\n\n\n Do you have an old video that\u2019s no longer generating views and clicks? Try re-uploading it for a recency-fueled visibility boost.<\/p>\n\n\n\n Joining the Amazon Influencer Program is a great start to earning money from your social media followers, but you can do a lot more. <\/p>\n\n\n\n Expanding to new platforms, experimenting with new types of content, and improving your affiliate link promotion can take your revenue to the next level. <\/p>\n\n\n\nWho Can Become an Amazon Influencer<\/h2>\n\n\n\n
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Follower Count<\/h3>\n\n\n\n
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Engagement Metrics<\/h3>\n\n\n\n
\n\n\n\nSteps to Becoming an Amazon Influencer<\/h2>\n\n\n\n
1<\/em> Apply to the Amazon Influencer Program<\/h3>\n\n\n\n
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2<\/em> Create Your Amazon Storefront<\/h3>\n\n\n\n
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Publish Amazon Influencer Content<\/h4>\n\n\n\n
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Video and Photo Posts<\/h5>\n\n\n\n
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Idea Lists<\/h5>\n\n\n\n
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Livestreams<\/h5>\n\n\n\n
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3<\/em> Promote Your Affiliate Links & Storefront on Social Media<\/h3>\n\n\n\n
Share Affiliate Links to Products<\/h4>\n\n\n\n
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Create Amazon Livestreams<\/h4>\n\n\n\n
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Share Links to an Amazon Storefront<\/h4>\n\n\n\n
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4<\/em> Get Approved For Onsite Earnings<\/h3>\n\n\n\n
\u26a0\ufe0f Read Carefully<\/h3>\n\n\n\n
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\n\n\n\nGetting Paid As An Amazon Influencer<\/h2>\n\n\n\n
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How to Be a Successful Amazon Influencer<\/h2>\n\n\n\n
1<\/em> Apply Through TikTok<\/h3>\n\n\n\n
2<\/em> Prioritize Engagement Over Virality<\/h3>\n\n\n\n
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3<\/em> Nail Your Onsite Earnings Application<\/h3>\n\n\n\n
4<\/em> Scale Video Content Production<\/h3>\n\n\n\n
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5<\/em> Don’t Start Buying & Returning Products<\/h3>\n\n\n\n
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6<\/em> Take Advantage of Free Products<\/h3>\n\n\n\n
7<\/em> Capture Multiple Videos for Each Product<\/h3>\n\n\n\n
Summing Up<\/h2>\n\n\n\n