{"id":101533,"date":"2023-09-22T09:52:33","date_gmt":"2023-09-22T09:52:33","guid":{"rendered":"https:\/\/www.authorityhacker.com\/?p=101533"},"modified":"2024-03-07T12:56:32","modified_gmt":"2024-03-07T12:56:32","slug":"affiliate-marketing-email-list","status":"publish","type":"post","link":"https:\/\/www.authorityhacker.com\/affiliate-marketing-email-list\/","title":{"rendered":"\ud83d\udce7 How to Build an Email List for Affiliate Marketing (9 Steps)"},"content":{"rendered":"\n
An email list is your golden ticket in affiliate marketing<\/a>, turning one-time visitors into loyal followers and ramping up conversions in a way you never thought possible.<\/p>\n\n\n\n Take it from us \u2013 we\u2019ve collected over 240,000 emails<\/a> and leveraged them to earn almost $10 million in revenue. <\/p>\n\n\n\n But you have to do it right to reap the rewards. <\/p>\n\n\n\n In this post, you\u2019ll learn everything you need to know to build a killer email list that converts like hell. <\/p>\n\n\n\n Let’s go through the 9 steps needed to build a great email list.<\/p>\n\n\n\n Starting with the right offer ensures alignment between your lead magnet and your products. <\/p>\n\n\n\n If there’s a mismatch, subscribers won\u2019t be interested in the products you promote. <\/p>\n\n\n\n Use these tips to avoid the pitfalls of a bad offer:<\/p>\n\n\n\n \ud83d\udc49 See also:<\/strong> How To Find The Best Affiliate Programs For Your Niche<\/a><\/strong><\/p>\n\n\n\n A lead magnet is something of value you offer website visitors in exchange for their contact information \u2013 usually their email address. <\/p>\n\n\n\n Most people won\u2019t share their email for no reason. A lead magnet incentivizes them to subscribe to your list and read your emails. <\/p>\n\n\n\n Let\u2019s explore some of the most effective options. <\/p>\n\n\n\n Downloadable PDFs: <\/strong>The most common PDFs include checklists, cheat sheets, and templates. <\/p>\n\n\n\n A great example is this blog post templates lead magnet from Hubspot. <\/p>\n\n\n\n Videos: <\/strong>Tutorials and webinars can convert really well. <\/p>\n\n\n\n For example, our free authority site training<\/a> is a top performer, averaging an opt-in rate of over 45%. (It\u2019s also super helpful for affiliate marketers \u2013 check it out!)<\/p>\n\n\n\n Tools<\/strong>: Quizzes, scripts, Excel formulas, and other tools are great lead magnets, especially if they solve a thorny problem in your industry. <\/p>\n\n\n\n For example, this quiz from Expert Photography helps photographers identify their style. <\/p>\n\n\n\n To ensure a great opt-in rate, consider these elements when choosing and creating your lead magnet:<\/p>\n\n\n\n An opt-in form is an area of a website where users can enter their email to claim a lead magnet and sign up for an email list. <\/p>\n\n\n\n You can add them to your site in many locations, including pop ups, inside the content, at the top of your home page, and in the sidebar. <\/p>\n\n\n\n Pop ups are the highest-performing way to deliver opt-in forms, and I recommend you use them to build your list. <\/p>\n\n\n\n Here are the best types of pop ups:<\/p>\n\n\n\n If you want the highest conversion rate, use a full-screen pop up immediately on page load. <\/p>\n\n\n\n A study from GetSiteControl<\/a> found that full screen pop ups receive the highest conversion rate at 3.41%. Classic pop ups followed at 2.95%, while floating bars (2.3%) and slide-ins (2.17%) brought up the rear. <\/p>\n\n\n\n Here are a few examples of high-performing pop ups:<\/p>\n\n\n\n Cat Food Advisor\u2019s classic pop up<\/strong><\/p>\n\n\n\n Expert Photography\u2019s full-screen pop up <\/strong><\/p>\n\n\n\n Dog Food Advisor\u2019s floating bar pop up<\/strong><\/p>\n\n\n\n Use these proven tactics for creating high-converting pop ups and opt-in forms.<\/p>\n\n\n\n Once visitors sign up, it\u2019s customary to direct them to a thank you page. <\/p>\n\n\n\n While this isn\u2019t strictly necessary because you\u2019ll send an email that says \u201cthank you\u201d and shares the lead magnet, thank you pages do <\/em>let you showcase relevant affiliate products.<\/p>\n\n\n\n Consider The Points Guy’s thank you page<\/a>, which features a wall of affiliate posts:<\/p>\n\n\n\n Or HubSpot\u2019s single-product approach<\/a>: <\/p>\n\n\n\n These perform best if the offers complement the lead magnet. <\/p>\n\n\n\n Squeeze pages are landing pages designed to capture visitor contact info in exchange for a lead magnet. Their simplicity offers visitors a clear choice: sign up or leave.<\/p>\n\n\n\n Take this squeeze page from Fisher Investments<\/a> as an example. It’s focused on the essentials: what it is, the benefits, and social proof. <\/p>\n\n\n\n Here are some elements that make for a great squeeze page:<\/p>\n\n\n\n Again, don\u2019t strive for perfection with your first version. Get something out there and optimize later. <\/p>\n\n\n\n Before you start sending emails, you\u2019ll need a reliable email service provider. <\/p>\n\n\n\n Here are some essential features you should look for when comparing services:<\/p>\n\n\n\n Most services are adequate for starting a new list, but one stands out in terms of beginner-friendliness.<\/p>\n\n\n\n For affiliate marketers new to email, I recommend Mailerlite<\/a>. <\/p>\n\n\n\n It\u2019s free until your list exceeds 1,000 email subscribers, and its user-friendliness makes it a great place to start. <\/p>\n\n\n An autoresponder is an automated email sequence that sends messages to subscribers at pre-determined time intervals. <\/p>\n\n\n\n These are great for high-level affiliate marketing efforts. They keep subscribers engaged and let you promote affiliate products at just the right moments \u2013 all while being completely hands-off.<\/p>\n\n\n\n When you launch your email list, set up a basic autoresponder that promotes at least one product. This monetizes your list from day 1 and gives you a foundation for more complex sequences. <\/p>\n\n\n\n Here\u2019s an overview of the process:<\/p>\n\n\n\n I recommend starting with a 4-email sequence: Welcome \u2013 Gain \u2013 Logic \u2013 Fear<\/p>\n\n\n\n The Welcome email introduces you and your brand and helps the subscriber feel they\u2019re receiving messages from an actual human, not a corporate email machine. <\/p>\n\n\n\n The remainder of the series is designed to target a wide array of buyers with varying psychological purchase triggers. <\/p>\n\n\n\n If someone is interested in buying the product, one of these emails should convince them. <\/p>\n\n\n\n Set up your autoresponder to send the Welcome email immediately after signup, and then subsequent emails with one-day delays. <\/p>\n\n\n\n Broadcast emails are messages sent to your entire email list. <\/p>\n\n\n\n Once you have a large email list, you can use these to test if new autoresponder emails or product recommendations resonate with your audience. <\/p>\n\n\n\n If an email or product performs well, add it to the autoresponder sequence or use your findings to improve existing autoresponder emails. <\/p>\n\n\n\n Here are a few types of broadcast emails you can experiment with: <\/p>\n\n\n\n Once you\u2019ve built a sizeable email list, you can focus on scaling conversions and revenue. <\/p>\n\n\n\n Creating more content to drive traffic to the lead magnet is one way to scale. Strategies include streamlining your writing with AI writing tools<\/a> or building a team of writers.<\/p>\n\n\n\n Another tactic is negotiating a higher commission rate with your top affiliate partners. Send an email stating that you\u2019d like to devote more resources to their products, but the costs involved would necessitate a higher commission rate. <\/p>\n\n\n\n If you don\u2019t want to scale your traffic, the best approach is to replace the affiliate offer with your own product. While this adds complexity to your business, your revenue will increase exponentially. <\/p>\n\n\n\n For more on how to scale your affiliate earnings<\/a>, read our list of revenue-boosting affiliate marketing tips<\/a>.<\/p>\n\n\n\n If you\u2019re an affiliate marketer, you should build an email list. <\/p>\n\n\n\n While it may be difficult initially, it provides many benefits you can\u2019t get anywhere else:<\/p>\n\n\n\n<\/figure>\n\n\n\n
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\n\n\n\nHow to Build an Email List for Affiliate Marketing<\/h2>\n\n\n\n
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1<\/em> Pick Your Affiliate Offer<\/h3>\n\n\n\n
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2<\/em> Create a Lead Magnet <\/h3>\n\n\n\n
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Tips For Creating a Good Lead Magnet<\/h4>\n\n\n\n
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3<\/em> Create Opt-in Forms<\/h3>\n\n\n\n
Types of Pop ups<\/h4>\n\n\n\n
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Pop Up Examples <\/h4>\n\n\n\n
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Tips for Creating Pop ups and Opt-in Forms<\/h4>\n\n\n\n
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4<\/em> Set Up a Thank You Page<\/h3>\n\n\n\n
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5<\/em> Create a Squeeze Page<\/h3>\n\n\n\n
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6<\/em> Choose an Email Service Provider<\/h3>\n\n\n\n
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Our Recommended Service for Beginners<\/h4>\n\n\n\n
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7<\/em> Build Autoresponders<\/h3>\n\n\n\n
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8<\/em> Test Broadcast Emails<\/h3>\n\n\n\n
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9<\/em> Scale Conversions and Revenue<\/h3>\n\n\n\n
Should You Build an Email List?<\/h2>\n\n\n\n
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